There is intense competition in the e-commerce world thus every business which is selling wares online needs to put their best foot forward in order to carve out a space amongst the competition and capture a part of the market.
Here are some things you need to avoid in order to make sure your e-commerce business is strong:
Bad Customer Service
One client dealt with badly can cause a huge issue for you and your e-commerce business. This is because with the power of social media, your customer can post about their bad experience with your customer care which can end up causing you a loss of business since people will see that post and not want to visit your website. This can damage your reputation very badly hence you need to make sure all your customers are dealt with to the point they are satisfied.
Negating Bad Reviews
If you have a bad review by a customer on a social media platform, you need to deal with it properly. Do not attack the customer tell them they are wrong and just have a vendetta against you; avoid this at ALL costs! What you need to do is deal with them calmly so that everyone who can see the post also sees how well you have dealt with the customer hence they are more likely to shop from your website.
Bad Quality Pictures
When a person shops online, they rely on pictures and videos provided by the online retailer of the product. Hence, having grainy and bad quality pictures for your products will result in lower sales since your customers will be frustrated with the bad quality pictures which are not giving them a good idea of the product. They might end up at a competing website and purchase from them since they might have had better pictures. Thus it is always recommended to avoid bad quality pictures and invest in good quality pictures.
Over Using the Keyword
A lot of times e-commerce businesses find out about certain popular keywords related to their products and aim to use it as much as possible in their website’s copy. However, there is a certain keyword density which is beneficial and when it exceeds that density, it is detrimental to the websites ranking. Hence, make sure not to over-use the keyword and keep the density at a certain level.
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— Westside SEO (@WestsideSEO) 17 de marzo de 2017