A lot of your business as an e-commerce store owner comes from repeat business where customers who have shopped at your store before return to make more purchases. Thus there are certain things you can do to increase the chances of your customers coming back to your website and giving you more business.
Here are some tips to increase the chances of customers revisiting your e-commerce website since repeat customers are the biggest source of sales for most websites:
Good Customer Service
Make sure you have good customer service whether it is through an online chat or through a UAN number. This can be so customers can inquire about product details or any questions related to your products or services. When customers receive instant response and replies to their queries, they are more likely satisfied with your service hence will return to shop from you again due to this positive first experience.
Customer Review Section
Encourage customers to review your service and your products after they have bought and receive them. This will encourage them to revisit your website and hence see other products similar to the ones they bought and their interests. Hence, they might purchase items from you again.
After Purchase Service
The most crucial part of an online shopping experience is the service you receive after you have gotten the product. Make sure to give your customers great service so that they return to your e-commerce store and purchase products from you. Your return policy should be enacted and customer concerns about the products should always be handled immediately and well.
Give customers incentives to come back and shop from your e-commerce store. Give discount coupons to them in the packaging of their current order which enables them to get a discount on their next purchase. This will encourage customers to go back to your website and purchase products from you!
Email Your Customers
Make sure you get email addresses from your customers so that you can send them emails regarding your new products and promotions. This might help you engage with your previous customers and make them shop from you again. Sending newsletters or information about new promotions to your customers reminds them of your e-commerce business. They might then venture to your website and end up buying something from you.
— Skubana (@Skubana_ERP) 26 de enero de 2017